VHC Brands is pleased to announce the launch of VHCBRANDS.COM and MYBELLATAYLOR.COM.

Kirbyville, MO –As a continuation of an improved brand experience, VHC, Inc. has launched a new website: vhcbrands.com (formerly victorianheart.com), and an updated mybellataylor.com.

The websites are targeted to current and potential retailers and include information on available collections, new promotions, fixture programs, catalog request/viewing, becoming an official dealer and private login areas for buyer purchases.

With record breaking sales in 2012 due to independent and chain retailer support, a mix of price points and a heavy launch cycle, the company saw a need to create an optimized ordering process and streamlined product view.

“We are very excited about the capabilities of these new websites, which offer the opportunity to more quickly and efficiently serve our customers. Developed with our buyers in mind, the new sites are a true resource for VHC Brand users. These sites showcase a contemporary look, an optimized ordering process, streamlined product views, and feature enhanced resources to support and serve our buyers well beyond the shopping cart function,” stated CEO Ken Kline. The company plans additional e-commerce and customer service enhancements throughout the year.

VHC Brands (formerly known as Victorian Heart) is a multi-line textile designer and importer/distributor with offices in rural Missouri and Delhi, India. All products are designed exclusively by and for VHC. The company offers a wide selection of merchandise for independent, chain, catalog and internet retailers; some items are available through wholesale distributors including CWI, WaresItAt, CDM and Countryside Finds. Call, fax or email today: 888.334.3099, fax 877.775.3833, info@vhcbrands.com.